Understanding Your Target Customer

Objective: Define the profile of your ideal customer by exploring their current reality and desired future state.

What your ideal customer looks like:

Where are they located?

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What industry are they in?

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What size is the company?

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How they operate:

Who are the decision makers?

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What technologies do they use?

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What is their procurement process?

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Their challenges and needs:

What are their needs/pain points?

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What are their goals?

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How does your product/service help them solve reach their goals?

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What feelings would your ideal customer experience in their perfect outcome?

Your answer…

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What underlying desire or aspiration drives this individual?

Your answer…

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What recurring thoughts occupy this person's mind?

Your answer…

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What barriers or limiting beliefs stand in the way of progress?

Your answer…

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How would achieving this transformation change their daily life?

Your answer…

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What previous attempts have been made to solve this problem and what was the outcome?

Your answer…

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What type of solution would your ICP find valuable enough to invest in without hesitation?

Your answer…

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